My competitor: Yammer

So I’ve found my first near direct, and biggest competitor: Yammer. Yammer is the enterprise version of Twitter so to speak, it allows you to micro-blog to a group of people within the same domain name.

Similarities between Resourcer and Yammer:

  1. Micro-blogging to corporate audiences

Differences between Resourcer and Yammer:

  1. Resourcer is a workforce utilization reporting and modelling tool.
  2. Yammer is a corporate micro-blogging tool.
  3. Resourcer doesn’t limit you to people within a certain domain name, and uses powerful organisation and group functionality that lets you create virtual organisations and groups that cross domains, i.e. projects involving multiple companies.
  4. Yammer reminds me of a chat room, except there are multiple ways of sending and receiving messages.
  5. Resourcer gives managers powerful reporting tools that allow you to view the productivity of your workforce.

As always, if you’re doing something right, then there are going to be multiple companies doing it. When I first heard about Yammer (thank you Jo), I panicked. And then when I saw they won the Techcrunch 50, I panicked some more.

But there are some positives. They launched nine days ago, and have 50,000 users already. As always, first mover advantage is significant, and often turns into the sustainable competitive advantage of a user base. Once a company decides to settle on Yammer or Resourcer, that’s a decision that’ll be made once. Hence now the battle will need to be done company to company.

And so the updated road map:

  1. Finish linking core application functionality with database.
  2. Gather requirements and building secondary application functionality.
  3. Finish information type pages.
  4. Tidy pages, do quality assurance, move project into Beta stage and open logins to other people.
  5. Write business plan.
  6. Contact angel investors.
  7. Move application onto framework, either Seagull or Silverstripe.
  8. Tidy pages, do quality assurance, move project and beta data/logins onto Gold release.
  9. Publish API.
  10. Advertise.

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